Top Commercial Real Estate Marketing Software
Just like in any other industry, real estate success starts with marketing. Making use of all the different techniques and innovative solutions from the digital marketing space will certainly increase your chances of finding more clients and quickly and efficiently selling properties or helping your customers acquire them.
So regardless of whether you’re searching for new properties for investment or new tenants for a client, we’ve prepared a list of top real estate marketing software that can help you boost your performance and achieve better results. In this article, we’ll look at the following commercial real estate marketing tools:
- Commercial Real Estate Online Publishing Tools
- Marketing Operations Tools
- Commercial Listings Platforms
- Content Marketing Software
- Lead Generation & Prospecting Tools
- Marketing Analysis Software
- Paid Advertising Tools
Let’s see what some of the most popular and efficient choices from these categories are.
Commercial Real Estate Online Publishing Tools
CREOP
CREOP is a commercial real estate online publishing tool that enables users to create offering memorandums, proposals, and property websites using expert and bespoke designs. It offers an efficient way to attract investors to commercial properties via professional presentations that offer valuable and complete insights.
This tool is ideal for making a great first impression and to make any property stand out from the rest. CREOP will help you keep your data organized and easy to access as it stores all numbers and statistics available to use in the property presentation. You can use your brand logo and colors, enter the property features, financials and images and the highly intelligent software will package everything together for you, automatically generating the charts, graphs, tables, designs, financial analysis, and more. What may take 30 minutes to complete, will look like it took days.
Marketing Operations Tools
MREN (Metis Real Estate Network)
MREN is a technology-enhanced collaboration platform that aims to support and help professionals in networking while they work. Key features include interconnected networks, internal communication, collaboration tools, and a marketplace that supports syndication and capital raises. Its exceptional document management feature ensures safe and flexible document distribution.
Apto
Apto is the number one CRM and deal management platform for commercial real estate brokers — with the most paid users in the industry. It helps brokers manage contacts, properties, listings, and deals across locations and devices, calculate commission splits, and streamline workflows.
SharpLaunch
SharpLaunch is a comprehensive commercial real estate marketing platform that streamlines activities, maximizes speed, reduces administrative time, and improves asset visibility. Features include personalized interactive maps, document portals, email marketing, and lead tracking (see who’s viewing your content).
RealHound
RealHound is a CRM built for franchise owners, small business owners, property owners, managers, and CRE professionals. It connects people and properties via map-based listings and offers quick email/text templates.
Commercial Listings Platforms
42Floors
42Floors is a popular national search engine with diverse listings, images, downloadable flyers, and floor plans. It ranks on Google’s first page in 200+ US cities and allows easy listing uploads for maximum discoverability.
Commercial Search
A free national listing platform for leases and sales across all CRE asset classes. It attracts its own traffic and benefits from Realtor.com referrals. Includes a broker directory — a great place for CRE brokers to be active.
CREXI (Commercial Real Estate Exchange)
One of the fastest-growing CRE marketplaces with advanced technology and data support. More than 500,000 properties have been leased or sold via CREXI, totaling over $1 trillion in value. Ideal for streamlining, managing, and closing deals faster.
Brevitas
An exclusive international marketplace for buying and selling commercial real estate assets. Great for establishing long-term relationships in key markets.
Catylist
Available in 50+ US markets with broker-loaded, researched databases. Offers analytics, personalized reporting, broadcast email, listing search, broker website display, and more. Popular for information exchange, research, prospecting, and business in North America.
Digsy
A free listing service designed to make searching for commercial space easier and less stressful. Connects brokers with tenants and buyers to satisfy client needs quickly.
Total Commercial
Providing CRE listing information since 1995 — national but especially popular in Florida. Offers unlimited listings for an annual fee; agents can create customized pages free. All listings are carefully inspected before approval.
CoStar
The largest provider of CRE research and data. Features the most comprehensive listings database (properties, comps, contacts, analytics, market reports, news). Over 80% of CRE transactions involve a CoStar user/subscriber.
Content Marketing Software
Canva
Perfect for non-designers in CRE. Create flyers, e-books, newsletters, social posts, and more with drag-and-drop ease. Boosts digital branding and attracts more engagement.
Hemingway App
Transforms ordinary writing into clear, powerful content. Highlights long/complex sentences, grammar/spelling issues, and suggests improvements. Ideal for blog posts, emails, and marketing copy.
The go-to writing assistant for grammar, spelling, tone, sentence structure, plagiarism checks, and more. Chrome extension works across all platforms — essential for any content creator.
Buildout
CRE-specific tool that auto-populates targeted marketing materials using your brand blueprints. Streamlines listing creation and expands marketing reach.
Typeform
Creates engaging, step-by-step forms/surveys to qualify website visitors and boost inbound conversion rates. Perfect for gentle, conversational lead capture.
Medium
User-generated content platform with a large audience. Use it as a blog alternative or to point traffic to your domain. Pre-built aesthetics save time on formatting/design.
Quora
Question-and-answer community. Join CRE-related spaces (e.g., Commercial Real Estate, CRE Marketing, CRE Finance) to answer questions, build authority, and attract prospects.
Reddit
One of the strongest online communities. Find CRE-related subreddits, post images/text/links, and engage with users sharing similar interests.
Lead Generation & Prospecting Tools
LinkedIn Sales Navigator
Powerful lead builder with advanced filters (profession, location, etc.). Save searches and target audiences with personalized campaigns for maximum results.
Ninja Outreach
Automates influencer/blogger outreach and lead generation. Discover profiles by niche and location, then launch highly customized campaigns.
Reonomy
Largest US commercial real estate owner database. Find off-market LLC/private properties with contact details (phone, email, address). Unique filters target high-quality leads ahead of competitors.
Google Advanced Search
Find recently expired listings across platforms. Expired listings are gold for CRE brokers — sellers who haven’t closed yet may be ready to negotiate.
Marketing Analysis Software
Cherre
Connects all your real estate data for organization-wide visibility. Full portfolio overview with filters (location, asset class), reporting, benchmarking, and performance insights.
Google Analytics
Tracks website traffic sources, helping identify top-performing channels and client origins. Essential for understanding marketing ROI.
FullStory
Replays user sessions on your site. Reveals where visitors focus, friction points, and improvement opportunities to boost conversions.
UTM Generator
Creates trackable custom URLs. Monitor campaign performance in Google Analytics → Acquisition section.
Google Search Console
Shows search queries driving traffic to your site, helping refine content and confirm you’re attracting the right audience.
Google PageSpeed Insights
Analyzes mobile/desktop load speed and offers optimization suggestions. Faster sites improve rankings and user experience → higher conversions.
Optimizely
Runs A/B tests and experiments on your site. Validate CRO ideas and optimize landing pages for better performance.
Paid Advertising Tools
Google Ads
Most powerful search advertising network. Bid to appear at the top of specific keyword searches. Average CPC in real estate ~$2.37; high-value keywords up to $95.
Bing Ads
Reach 160+ million unique searchers via Microsoft/Yahoo. One buy covers ~30% of US search engine share and 6+ billion monthly searches.
Facebook Ads
Affordable targeting by interests, location, income, etc. Great for reaching CRE professionals and prospects. Excellent analytics for refining future campaigns.
Improve Your CRE Marketing Efforts
To sell and achieve your goals, you undoubtedly need successful and efficient marketing strategies in the commercial real estate market. The tools above are some of the most popular and commonly used platforms and software that help you spend less time on marketing yet enjoy better results.
To choose the tools that will work best for you, you may need to test a few options to see which ones are capable of providing all that you need.